Scientific Games Powers Unrivalled Player Experiences During 2019 Cheltenham Festival
2 minutos de lectura
(Las Vegas).- Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) powered another successful Cheltenham Festival this year through its OpenBet™ product suite. With a focus on providing next level player experiences, the Company saw steady uptime throughout the Festival, enabling maximum engagement across customer sportsbooks.

The Cheltenham Festival runs for four days annually as part of the National Hunt race calendar in the United Kingdom, and it features several high-profile horse races. The Festival is one of the UK’s most popular betting events, often seeing total wager in excess of £400 million. This year, SG Digital’s sportsbook customers processed over 48.2 million bets over the four-day period, marking an increase of over 23% since last year. The Festival was a big acquisition driver for SG Digital’s customers that saw huge spikes in activity with the highest reaching peak bets per minute at 26,000. Processing a volume of 302 million account transactions with 100% platform stability reported through the event, the event is a testament of SG Digital’s continued investment in its technology allowing its customers to grow their player base while ensuring next level player experiences.
Keith O’Loughlin, SVP Sportsbook for SG Digital, said: “The Cheltenham Festival is a fantastic tradition both in the racing industry and the sports betting world. SG Digital’s OpenBet has a track record of reliability that held true during this year’s Festival, further cementing out commitment to partnering with operators to create unmatched player experiences.”
Categoría:Sportsbook
Tags: Scientific Games , SG Digital, Keith O’Loughlin, Sports Betting, Sportsbook ,
País: United States
Event
SBC Summit Americas 2025
13 de May 2025
ProntoPaga Drives the Fintech Revolution with SmartPIX and SmartRouting in LATAM
(Fort Lauderdale, SoloAzar Exclusive).- Evans Concha, CTO and Founder of Pronto Paga, shared the main innovations launched this year and how they impact the regional fintech industry. With a firm commitment to new technologies and cybersecurity, the company is positioning itself as a leader in the sector. Discover how it is redefining the future of digital payments in this article.
Friday 13 Jun 2025 / 12:00
Pay4Fun consolidates its position as a 100% Pix Payment Gateway and expands its reach in LatAm
(Fort Lauderdale, SoloAzar Exclusive).- Pay4Fun strengthens its position as a 100% Pix payment gateway with direct integration with the Central Bank, guaranteeing maximum security and efficiency in transactions. At SBC Summit Americas, Leonardo Baptista highlights the role of networking and innovation in an environment where technology and regulation are key. Discover how Pay4Fun is shaping the future of digital payments.
Thursday 12 Jun 2025 / 12:00
Air Dice Revolutionizes iGaming with Nord Legends and Player Protection Technology
(Fort Lauderdale, SoloAzar Exclusive).- Air Dice presented its innovative Nord Legends line at SBC Summit Americas, combining Norse mythology with advanced game mechanics. The company is committed to AI and gamification to enhance the user experience. Read more about Air Dice's strategic focus and global growth in this interview with Rocio Moitino, Director for Latin America.
Wednesday 11 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.